1. Team Communication.
Companies use blogs internally to communicate
project status to stakeholders and managers. It beats clogging everybody's
email with mass broadcasts. It allows these missives to be archived, indexed
and easily searched.
2. Enrich Your Clients.
You can easily link to articles and
resources relevant to your readers and their needs. You can more easily attract
experts to provide value-added content to your audience.
3. Get to Know Your Customer.
Nobody buys from someone they don't know.
Blogging allows you to demonstrate your expertise and point-of-view quickly and
easily. In addition, blogs allow the customers to receive your updates in the
format they choose.
4. Collaborate.
You can create your own marketing buzz to
drive attention and buyers to your products and services. Some companies use
internal blogs to report on projects or to track work groups distributed around
the world.
5. Research and Development.
Weblogs are the perfect forum to test out
new ideas and receive instant feedback. You can allow others to see how you
develop your products and services, and at the same time, they can tell you how
best to serve them.
6. Go Global.
Blogs, like other online media, allow you
to take your business and ideas to a global market. Translation services are
getting better every day, allowing more people to read online content in
different languages. I've helped bloggers from New York to New Zealand, from
Indiana to India.
7. Hidden Entrance to the Press.
Journalists are busier than ever and blogs
provide a virtual directory of pundits on any topic. You and your company can
be the content expert they're looking for. Furthermore, if your company is
talked about in the blogosphere it could end up using that exposure as a back
door to the press.
8. Get Published.
Publishers are turning to blogs to find
new writing talent. Blogs can give a publisher a taste of your writing style as
well as a sample of your depth of knowledge. Content specific blogs show a a
commitment to a certain topic or subject matter.
9. Write your book.
Let your readers help you write your
latest book or article. Post chapters or ideas, then let readers help you in
researching, testing and suggesting ideas. Or, use a blog after your book is
published to update the material or to answer questions from readers.
10. Success Stories.
Invite clients to blog about their
successes with your products and services - it's like a living testimonial that
never ends. As clients share their experiences, your prospects can see first-hand
how you can help them, too.
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