by:
Dulce Azogue
There is no doubt that blogs are the “it” thing
today in the online world. Wherever you surf, blogs are sprouting
everywhere like mushrooms, whether they’re used for personal or business
purposes. But for starters, what is a blog anyway? It is a diary where
you can post your thoughts or feelings or whatnots, except that it is
online and the public can read it. But enough of that. Gone were the
days when they were used solely for personal reasons. On the business
side, they can be a very useful tool to boost your business, and to keep
your customers updated on the products and infos you have. But if
you’re still struggling to catch up on the latest thing these days and
you think you’re not much of a great writer either, let me give you some
useful subjects you can write about to give your customers a lot of
reasons to keep coming back to your site.
1. News. Okay, so maybe
that’s basic. After all, your company or business is the reason you put
up a blog, right? Write about the products you sell. Give them a bit of
the benefits your potential customers might get for buying them, with a
link back to your main site to read the entire sales letter. You can
also write about updates to your product. Post news about the industry
you’re in. If you’re selling products that help people get better search
engine rankings, write about search engine news. Or, if you or your
service has been featured on TV, papers, or notable websites, write
about it. Don’t forget to post seminars or gatherings where you’ve been
invited.
2. History of your business. Maybe this one has already
been in your main website, but who cares? People forget it. They come
and go and chances are, when they visit your site, they don’t read it.
Write about how you began, the reputation and achievements you’ve
earned, and the accolades or awards you received, with a link back your
site. That way you’ll let them know why they should buy from you, and
that you’re a real person who’s building a reputable business. Add some
employee’s profile if you have someone working for you, too. If you have
nice traffic or site stats, that’s also worth mentioning.
3.
Customer’s feedback. When a raving customer emails you about how your
product has helped him, share it in your blog. You’re giving your
visitors a compelling reason to buy from you.
4. Site of the week
/ month. Mention a site that doesn’t compete with you but complements
to your won. Explain to them why you like it, and why it deserves your
accolade.
5. Contests, surveys, trivia, questionnaires. If you’re
running a contest, post it in your blog to encourage visitors to join.
Get their attention by including the prizes, a bit of the rules, with a
link back to your site for more information regarding it. Or put a
survey. That could give you information regarding the product you’re
selling, as to how you could develop it further.
6. Tip of the day. Write about a new tactic you developed or something you learned and perfected.
So
there. Whatever your business is, no doubt there’s always something
you’ll definitely want to write about. Give it a try. And it will reward
you soon.
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